4 Social Media Customer Service Tips for 2016

With social media and our "always on" society, customer service has become one of the most important ways in which businesses can engage with stakeholders and improve brand loyalty. I've spent the last couple of weeks reviewing some important facets that are crucial to ensuring a positive response of major brands and services . Ranked below, (in order) are the most important strategies to keep in … [Read more...]

Girl Scout Cookies to be sold online

The Girl Scout Cookies have entered the social media space, switching to allow online sales of Girl Scout cookies. I’ve seen so much buzz around the social media space in the past in regards to Girl Scout Cookies, and this will be interesting to see how it affects sales. Apparently, each Girl Scout will have their own storefront, and be able to invite people to their store via email. As part of … [Read more...]

Becoming a Social Media Consultant

I have decided that I wanted to become a social media consultant on my own, after seeing a lot of success due to actions that I've implemented in the different places that I've worked. Over time, I've seen bosses make the big money (as they probably should- assuming the risk and such), but I've wondered if I can make it on my own. So I'm starting to blog about how I'm going about this transition … [Read more...]

Snapchat: Coupons for Business

Snapchat Logo copyright Snapchat, Inc. This website/Author has no affiliation with Snapchat, Inc. We’ve seen the disappearance of the 14-25 year old demographic off of Facebook (http://www.businessinsider.com/decline-of-facebook-user-numbers-2014-4). But to which platform has this demographic moved? One of the biggest (and largely untapped) resources for businesses is Snapchat. And Snapchat could … [Read more...]

The Social Giveaway- A quick way to build fans of a product brand

Today, I ended up entering a contest on Twitter- one in which a Sony Camera- the QX100, was being used as a giveaway for the @Sony Main Twitter Page. I’ve been working for ArtsPromo lately, an organization that runs the digital media accounts of various musical groups and artists. It’s interesting how I forgot how effective a product giveaway contest can promote a product so easily via social … [Read more...]

You won’t do better at Balise

I’ve been looking at Hyundai Elantras and getting an idea of what I’m looking for and what I’m willing to pay.  The most interesting part so far has been feeling out the dealerships to see who has the best people.   I’ve contacted multiple dealerships and had some really great experiences over the past couple of days.  I’ve had positive interactions with many dealerships from … [Read more...]

The Superbowl and Social Media

This is going to be a big year for social media and the Superbowl.  There are going to be many people updating statuses about the game, using Twitter and Facebook (and maybe Google+).  Even bigger will be people’s responses to commercials and brands.  Smart companies will use hashtags on their commercials, to encourage a directed conversation via social media.  Good companies … [Read more...]

2011 Taxes and Social media

It is now tax season, and many people are turning to Social Media for reviews on the best tax programs and tax preparation services.  Interestingly, I do not see many tax services taking advantage of social media to market their products.  With so many companies trying to be heard, I am very surprised that H&R Block and Intuit’s Turbotax are not leveraging trending topics on Twitter. … [Read more...]

Newt Gingrich won South Carolina, Mitt Romney winning Social Media

It’s super interesting to me that Newt Gingrich won the South Carolina vote.  I thought that Mitt Romney was going to win New Hampshire, South Carolina, and Florida, which would have won him the nomination.  Mitt Romney, however, is still winning if you take a look at the social media influence. ZDNet provides the following analysis of the GOP’s Social Media: Facebook User … [Read more...]

What is social media? 2012 Edition

All too often, people are thinking that social media is just Facebook and Twitter.  Social media is a lot more than just updating statuses, and I will post what social media is evolving into in 2012.  Social media will be an ever evolving concept, but these are some good guidelines to focus on. Social Media is a way to meet the following needs. Communications: You are able to update … [Read more...]