Becoming a Social Media Consultant

2014-07-30 11.53.54 pm

I have decided that I wanted to become a social media consultant on my own, after seeing a lot of success due to actions that I’ve implemented in the different places that I’ve worked. Over time, I’ve seen bosses make the big money (as they probably should- assuming the risk and such), but I’ve wondered if I can make it on my own. So I’m starting to blog about how I’m going about this transition (in addition to teaching in a new district!) to being a Freelance Social Media Consultant.

The first step I took was to research what OTHER people were doing, when it comes to being a social media consultant. One of the webistes I looked at () talked about building your personal network before going out there and trying to secure clients. I’m not quite sure about this- I mean, I do have a pretty extensive network on my personal social networks, but I personally would look at someone’s previous work BEFORE looking at their personal accounts. I do agree, however, that those “Social Media Guru’s” that churn out follows/unfollows is something to be avoided.

Another website I viewed in my research was talked about using a referral method when coaching clients- offering some time for “Free” while expanding her network. I like that idea- especially when starting out in the social media business for myself- it could be a great way to get to know new clients.

A third website I used for research purposes was . Perhaps there will be downtime in work, as Mack points out, but I think it’s about finding a niche. And I also agree with Mack’s point- I’m going to have to be creative.

Another website I came upon during my research was “ and didn’t really get much out of it. The information was a bit redundant, but may be helpful for others.

I then went about searching for what to charge. I have a bit of experience in this regard, as I’ve written some contracts and seen some more that previous companies have written for social media. Mack Collier has a good

I then went on Craigslist, and looked for any Gigs that mentioned Social Media. I attached the screenshot into the top of this post, but for those who’d like to read the text:

Social Media Mentor Wanted!You must be local and able to come to my home office to teach me about Facebook, Twitter and Linkedin. College or high school student looking for some extra cash preferred and must be local and reliable. Once you’ve got me up to speed you will be asked to keep my social media updated – probably once a week or so. I will pay you for your time, of course.

Please call me directly. Again, you MUST be local and nearby.

I sent an email right away, but I did notice the advertisement was from 20 days ago. There was a name with the posting, and I was able to find one of the social media accounts: I did receive a pretty quick reply:

Hi Jason, thank you for your reply. I just tentatively hired someone to work with me. Excellent qualifications, etc.

If that does not go as planned I’ll certainly keep you in mind.

In the mean time, please visit my website and see the third tab down – Bespoke Artisan Floors. Really neat stuff.

Thank you,

Jim Krasnov

Advanced Polymer Repairs
3668 Cornucopia Ave.
Vineland, NJ 08361
Phone 856-691-7343
Email [email protected]

Great response- I was just a little slow there, but hoping we can make it work next time. Back to the Grind!