The importance of Social Media for local businesses

Mashable posted a story in which Samantha Murphy detailed the results of a recent study which discussed where individuals get their information about local businesses from.  According to the Pew Internet and American Life Project, more than half of adults who look for information about local businesses do so online.  However, 38% of that group of adults reported using search engine … [Read more...]

EZ Local Savings Relaunched Website

I’m currently (as of this writing in Dec 2011) the Director of Marketing, Social Media, and New Products at EZ Local Savings, a local business marketing company.  EZ Local Savings markets for local businesses through a variety of means, including social media, text message coupons, coupon books, direct mail, and more. One of the coolest things that we offer is pay for performance search … [Read more...]